30 min

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1. What is the core concept of marketing?
(A) Selling products
(B) Maximizing profits
(C) Customer satisfaction
(D) Cost reduction

2. In the marketing mix (4 Ps), what does “Place” refer to?
(A) The physical evidence of a product
(B) The distribution channels and locations where products are available
(C) The promotional activities of a product
(D) The design and features of a product

3. Which of the following is a demographic variable commonly used in market segmentation?
(A) Age
(B) Psychographics
(C) Product usage
(D) Lifestyle

4. What is the term for a unique set of associations consumers make with a brand?
(A) Brand extension
(B) Brand personality
(C) Brand equity
(D) Brand loyalty

5. Which stage in the product life cycle is characterized by a rapid increase in sales and competitors entering the market?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline

6. What is the purpose of a SWOT analysis in marketing?
(A) To determine the pricing strategy for a product
(B) To assess the effectiveness of promotional activities
(C) To evaluate a company’s internal strengths and weaknesses and external opportunities and threats
(D) To analyze the distribution channels

7. Which pricing strategy involves setting a high initial price and then gradually lowering it over time?
(A) Penetration pricing
(B) Discount pricing
(C) Skimming pricing
(D) Cost-plus pricing

8. What is the term for a group of individuals or organizations that have an interest in the company’s products, industry, or success?
(A) Competitors
(B) Retailers
(C) Distributors
(D) Stakeholders

9. Which promotional mix element involves non-personal communication transmitted through media such as TV, radio, and print?
(A) Personal selling
(B) Advertising
(C) Sales promotion
(D) Public relations

10. What is the process of selecting and evaluating market segments to enter called?
(A) Market differentiation
(B) Market positioning
(C) Market segmentation
(D) Market targeting

11. In the context of marketing, what does “CRM” stand for?
(A) Cost Reduction Management
(B) Customer Relationship Management
(C) Competitive Research Metrics
(D) Consumer Response Mechanism

12. What is the term for the set of all products and items a company offers for sale?
(A) Product portfolio
(B) Product assortment
(C) Product line
(D) Product mix

13. Which stage in the consumer decision-making process involves evaluating the options available and selecting the best one?
(A) Problem recognition
(B) Evaluation of alternatives
(C) Information search
(D) Purchase decision

14. What is the term for the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities?
(A) Marketing planning
(B) Marketing control
(C) Marketing implementation
(D) Marketing strategy

15. In marketing, what is the term for a specific, measurable, achievable, relevant, and time-bound objective?
(A) Marketing goal
(B) Marketing plan
(C) Marketing strategy
(D) Marketing tactic

16. Which type of market segmentation is based on factors such as lifestyle, values, and personality traits?
(A) Geographic segmentation
(B) Demographic segmentation
(C) Psychographic segmentation
(D) Behavioral segmentation

17. What is the term for a group of products that are closely related because they satisfy similar needs or fall within a similar price range?
(A) Product mix
(B) Product assortment
(C) Product line
(D) Product portfolio

18. In marketing, what is the term for a company’s overall ability to deliver superior value compared to competitors?
(A) Customer satisfaction
(B) Competitive advantage
(C) Brand equity
(D) Market segmentation

19. Which stage in the product life cycle is characterized by a decline in sales and profits?
(A) Introduction
(B) Decline
(C) Maturity
(D) Growth

20. What is the term for a pricing strategy where a low initial price is set to quickly gain market share?
(A) Skimming pricing
(B) Discount pricing
(C) Penetration pricing
(D) Cost-plus pricing

21. What is the term for a set of interdependent organizations involved in making a product available to consumers?
(A) Distribution channel
(B) Retail network
(C) Supply chain
(D) Marketing channel

22. Which stage in the product life cycle requires heavy promotion to create awareness and has slow sales growth?
(A) Introduction
(B) Growth
(C) Maturity
(D) Decline

23. In marketing, what is the process of dividing a market into distinct buyer groups called?
(A) Market targeting
(B) Market segmentation
(C) Market positioning
(D) Market differentiation

24. What is the term for designing and producing the container or wrapper of a product?
(A) Labeling
(B) Packaging
(C) Branding
(D) Positioning

25. In marketing, what does “USP” stand for?
(A) Universal Sales Promotion
(B) Ultimate Service Provider
(C) Unique Selling Proposition
(D) Unlimited Sales Potential

26. Which pricing strategy sets price based on production cost plus a fixed profit margin?
(A) Penetration pricing
(B) Cost-plus pricing
(C) Skimming pricing
(D) Discount pricing

27. What is the term for a statement that communicates a brand’s unique value to consumers?
(A) Brand positioning
(B) Brand personality
(C) Brand extension
(D) Brand promise

28. In marketing, what does the term “AIDA” stand for?
(A) Advertising, Investment, Distribution, Analysis
(B) Awareness, Interest, Decision, Action
(C) Analysis, Implementation, Development, Achievement
(D) Attention, Interest, Desire, Action

29. Which promotional mix element encourages immediate purchase through incentives?
(A) Sales promotion
(B) Personal selling
(C) Advertising
(D) Public relations

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