Demand management MCQs in Supply Chain

MCQs on Demand Management in Supply Chain

  1. What is the primary objective of demand management in supply chain management?
    • a) To increase production capacity
    • b) To match supply with customer demand
    • c) To reduce marketing expenses
    • d) To improve employee productivity
    • Answer: b) To match supply with customer demand
  2. Which of the following is NOT a component of demand management?
    • a) Demand forecasting
    • b) Inventory management
    • c) Supplier selection
    • d) Sales and operations planning (S&OP)
    • Answer: c) Supplier selection
  3. What role does demand forecasting play in demand management?
    • a) It sets the marketing budget
    • b) It predicts future customer demand based on historical data and market analysis
    • c) It identifies new supplier sources
    • d) It allocates employee resources
    • Answer: b) It predicts future customer demand based on historical data and market analysis
  4. Which of the following techniques is commonly used in demand forecasting?
    • a) SWOT analysis
    • b) PEST analysis
    • c) Time series analysis
    • d) Benchmarking
    • Answer: c) Time series analysis
  5. What is the purpose of collaborative planning, forecasting, and replenishment (CPFR) in demand management?
    • a) To reduce production costs
    • b) To enhance collaboration between supply chain partners to improve demand forecasting and inventory management
    • c) To increase the number of suppliers
    • d) To optimize transportation routes
    • Answer: b) To enhance collaboration between supply chain partners to improve demand forecasting and inventory management
  6. Which term describes the variability in demand that is amplified as it moves up the supply chain?
    • a) Lead time
    • b) Bullwhip effect
    • c) Seasonality
    • d) Economies of scale
    • Answer: b) Bullwhip effect
  7. What is the primary benefit of effective demand management?
    • a) Higher production costs
    • b) Increased stockouts
    • c) Reduced inventory holding costs
    • d) Decreased customer satisfaction
    • Answer: c) Reduced inventory holding costs
  8. Which of the following strategies can be used to manage demand variability?
    • a) Increasing inventory levels
    • b) Implementing just-in-time (JIT) inventory
    • c) Using flexible workforce
    • d) All of the above
    • Answer: d) All of the above
  9. What does the term “demand shaping” refer to in demand management?
    • a) Adjusting supply to meet demand
    • b) Influencing customer demand through marketing, promotions, and product design
    • c) Forecasting future demand trends
    • d) Managing supplier relationships
    • Answer: b) Influencing customer demand through marketing, promotions, and product design
  10. Which factor is typically NOT considered in demand management?
    • a) Historical sales data
    • b) Market trends
    • c) Competitor activities
    • d) Employee satisfaction
    • Answer: d) Employee satisfaction

 

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