MCQs on Demand Management in Supply Chain
- What is the primary objective of demand management in supply chain management?
- a) To increase production capacity
- b) To match supply with customer demand
- c) To reduce marketing expenses
- d) To improve employee productivity
- Answer: b) To match supply with customer demand
- Which of the following is NOT a component of demand management?
- a) Demand forecasting
- b) Inventory management
- c) Supplier selection
- d) Sales and operations planning (S&OP)
- Answer: c) Supplier selection
- What role does demand forecasting play in demand management?
- a) It sets the marketing budget
- b) It predicts future customer demand based on historical data and market analysis
- c) It identifies new supplier sources
- d) It allocates employee resources
- Answer: b) It predicts future customer demand based on historical data and market analysis
- Which of the following techniques is commonly used in demand forecasting?
- a) SWOT analysis
- b) PEST analysis
- c) Time series analysis
- d) Benchmarking
- Answer: c) Time series analysis
- What is the purpose of collaborative planning, forecasting, and replenishment (CPFR) in demand management?
- a) To reduce production costs
- b) To enhance collaboration between supply chain partners to improve demand forecasting and inventory management
- c) To increase the number of suppliers
- d) To optimize transportation routes
- Answer: b) To enhance collaboration between supply chain partners to improve demand forecasting and inventory management
- Which term describes the variability in demand that is amplified as it moves up the supply chain?
- a) Lead time
- b) Bullwhip effect
- c) Seasonality
- d) Economies of scale
- Answer: b) Bullwhip effect
- What is the primary benefit of effective demand management?
- a) Higher production costs
- b) Increased stockouts
- c) Reduced inventory holding costs
- d) Decreased customer satisfaction
- Answer: c) Reduced inventory holding costs
- Which of the following strategies can be used to manage demand variability?
- a) Increasing inventory levels
- b) Implementing just-in-time (JIT) inventory
- c) Using flexible workforce
- d) All of the above
- Answer: d) All of the above
- What does the term âdemand shapingâ refer to in demand management?
- a) Adjusting supply to meet demand
- b) Influencing customer demand through marketing, promotions, and product design
- c) Forecasting future demand trends
- d) Managing supplier relationships
- Answer: b) Influencing customer demand through marketing, promotions, and product design
- Which factor is typically NOT considered in demand management?
- a) Historical sales data
- b) Market trends
- c) Competitor activities
- d) Employee satisfaction
- Answer: d) Employee satisfaction
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