Consumer preferences and behavior MCQs Food science December 27, 2025August 3, 2024 by u930973931_answers 50 min Score: 0 Attempted: 0/50 Subscribe 1. . Primary driver behind consumer preference for organic foods: (A) Lower cost (B) Better taste (C) Environmental concerns (D) Brand reputation 2. . Most important sensory attribute in beverages: (A) Texture (B) Aroma (C) Flavor (D) Appearance 3. . Food neophobia: (A) Preference for familiar foods (B) Fear of new/unfamiliar foods (C) Trend of eating exotic foods (D) Habit of eating at home 4. . Socioeconomic status influence on food choices: (A) No effect (B) Primarily influences fast food preferences (C) Only affects luxury items (D) Affects access to food options and quality 5. . Marketing strategy creating perception of exclusivity: (A) Cost leadership (B) Product diversification (C) Premium branding (D) Mass marketing 6. . Effect of nutritional labeling: (A) No significant effect (B) Reduces consumer interest (C) Only affects high-income consumers (D) Influences healthier choices 7. . Sensory test to determine degree of liking: (A) Hedonic scaling (B) Paired comparison test (C) Triangle test (D) Descriptive analysis 8. . Demographic factor influencing preference for spicy foods: (A) Age (B) Income (C) Geographic region (D) Education 9. . Seasonal changes affect consumer food preferences by: (A) Changing food safety regulations (B) Altering food availability & cultural traditions (C) Influencing packaging designs (D) Reducing product variety 10. . Role of packaging in influencing food choice: (A) Attract attention & convey quality (B) Provide nutrition info only (C) Ensure safety only (D) Standardize shelf life 11. . Factor least likely to influence consumer preference: (A) Manufacturing process (B) Price (C) Brand perception (D) Sensory attributes 12. . Primary goal of focus groups in food research: (A) Perform chemical analysis (B) Gather in-depth qualitative insights (C) Test shelf life (D) Determine nutritional content 13. . Consumer behavior involving repeatedly buying same brand: (A) Brand loyalty (B) Variety-seeking (C) Impulse buying (D) Price sensitivity 14. . Impact of social media on consumer food preferences: (A) No impact (B) Influence trends via shared experiences (C) Only affects teenagers (D) Reduces traditional advertising importance 15. . Main reason for preference for local food: (A) Lower cost (B) Longer shelf life (C) Better taste (D) Perceived freshness & support local economy 16. . Factor increasing willingness to try new food: (A) High price (B) Limited availability (C) Positive reviews & recommendations (D) Lack of advertising 17. . Preference for foods reminding of childhood: (A) Nostalgia effect (B) Familiarity bias (C) Comfort food preference (D) Food neophobia 18. . Role of sensory panels in product development: (A) Analyze market trends (B) Determine product safety (C) Assess sensory attributes & predict acceptance (D) Perform nutritional profiling 19. . Psychological factor significantly affecting food choices: (A) Peer influence (B) Food safety concerns (C) Personal experiences (D) All of the above 20. . Food trends influence consumer behavior by: (A) No significant impact (B) Always causing long-term changes (C) Only affecting younger consumers (D) Driving temporary shifts in preferences 21. . Consumer research method observing actual purchasing: (A) Focus groups (B) Surveys (C) Field studies (D) Experimental studies 22. . Impact of food labeling: (A) Guides healthier choices & increases transparency (B) No impact (C) Only affects high-end products (D) Reduces interest 23. . Factor enhancing preference for convenience foods: (A) Lower price (B) Enhanced nutrition (C) Traditional flavors (D) Easy preparation & time-saving 24. . Factor least likely to influence preference for new foods: (A) Sensory attributes (B) Price (C) Manufacturing location (D) Food safety 25. . Primary reason for choosing plant-based foods: (A) Lower cost (B) Tradition (C) Environmental & health concerns (D) Better taste 26. . Demographic most influenced by sustainability claims: (A) Young adults (B) Middle-aged adults (C) Elderly (D) Children 27. . Effect of familiarity on consumer preference: (A) Decreases preference (B) No effect (C) Increases preference due to comfort & trust (D) Only affects new products 28. . Sensory evaluation method asking consumers to rank products: (A) Paired comparison (B) Triangle test (C) Ranking test (D) Duo-trio test 29. . Purpose of hedonic test: (A) Assess sensory quality (B) Measure nutritional content (C) Identify differences (D) Evaluate consumer liking/preference 30. . Impulse buying: (A) Brand loyalty (B) Variety-seeking (C) Purchasing without planning (D) Routine purchasing 31. . Role of food safety concerns: (A) No impact (B) Only affects luxury foods (C) Increases preference for high safety products (D) Decreases preference for all products 32. . Critical sensory attribute for baked goods freshness: (A) Texture (B) Aroma (C) Color (D) Flavor 33. . Price influence on food choices: (A) No effect (B) Increases impulse purchases (C) Only affects luxury items (D) Drives preference towards affordable options 34. . Factor least likely to influence healthy food choice: (A) Nutritional info (B) Price (C) Food origin (D) Packaging design 35. . Primary goal of sensory panels: (A) Determine shelf life (B) Assess sensory attributes for acceptance (C) Analyze market trends (D) Evaluate nutrition 36. . Psychological factor driving comfort food choice: (A) Food safety (B) Price (C) Health benefits (D) Emotional comfort & nostalgia 37. . Effect of advertising: (A) No effect (B) Influences perceptions & brand awareness (C) Only affects high-end products (D) Reduces interest 38. . Dietary restrictions influence: (A) No impact (B) Increase impulse purchases (C) Only affect certain cuisines (D) Limit variety of products 39. . Food trends impact on long-term behavior: (A) Always permanent (B) Only affect younger consumers (C) No impact (D) Cause temporary shifts 40. . Demographic influencing convenience foods: (A) Age (B) Income level (C) Education (D) Geographic location 41. . Role of packaging: (A) Protect only (B) Attract attention & communicate quality (C) Provide nutrition only (D) Standardize shelf life 42. . Factor increasing acceptance of new products: (A) High price (B) Positive reviews (C) Limited availability (D) Lack of advertising 43. . Food culture effect: (A) No impact (B) Only affects luxury foods (C) Shapes taste preferences & choices (D) Only affects new products 44. . Impact of convenience: (A) Increases preference for time-saving products (B) No effect (C) Only affects luxury items (D) Reduces importance of taste 45. . Factor affecting perception of food quality: (A) Sensory attributes (B) Product origin (C) Brand name (D) Packaging 46. . Role of consumer education: (A) No effect (B) Leads to informed & healthier choices (C) Only affects high-end products (D) Decreases interest in traditional foods 47. . Demographic influenced by price promotions: (A) High-income (B) Low-income (C) Middle-aged (D) Elderly 48. . Food safety concerns on purchasing behavior: (A) No impact (B) Only affects luxury items (C) Decreases interest in all products (D) Increases preference for safer products 49. . Presence of allergens influence: (A) No effect (B) Only affects high-income consumers (C) Deters allergic consumers (D) Increases impulse purchases 50. . Factor enhancing consumer satisfaction: (A) Lower price (B) Exotic ingredients (C) High sensory quality (D) Minimal advertising