Consumer Behavior MCQs

What is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society? a. Marketing b. Consumer Behavior c. Economics d. Psychology Answer: b. Consumer Behavior Which psychological process involves recognizing a need or problem that can be solved by purchasing a product or service? a. Perception b. Motivation c. Problem recognition d. Learning Answer: c. Problem recognition In the context of consumer behavior, what does the term “Perception” refer to? a. The process of organizing and interpreting sensory information b. The desire or drive that prompts an individual to take action c. The set of values and beliefs that influence consumer choices d. The external factors that influence buying decisions Answer: a. The process of organizing and interpreting sensory information What is the term for the process through which consumers select, organize, and interpret information to form a meaningful picture of the world? a. Motivation b. Perception c. Learning d. Attitude formation Answer: b. Perception Which social factor plays a significant role in influencing consumer behavior by affecting an individual’s attitudes, values, and behavior? a. Family b. Culture c. Personalities d. Perception Answer: b. Culture What does the term “Reference Group” mean in the context of consumer behavior? a. A group that individuals aspire to join b. A group that an individual currently belongs to c. A group that serves as a standard of comparison d. A group formed for joint purchasing purposes Answer: c. A group that serves as a standard of comparison Which stage in the consumer decision-making process involves the evaluation of alternatives and the selection of the best-suited option? a. Problem recognition b. Information search c. Purchase decision d. Evaluation of alternatives Answer: d. Evaluation of alternatives In the context of consumer behavior, what is the term for the set of basic values, perceptions, wants, and behaviors learned by an individual from family and other important institutions? a. Lifestyle b. Culture c. Social class d. Personality Answer: b. Culture What is the term for the process through which individuals acquire the knowledge and experience to function as consumers? a. Perception b. Motivation c. Learning d. Attitude formation Answer: c. Learning Which psychological process involves the use of information to reduce the uncertainty of decision-making and make informed choices? a. Perception b. Motivation c. Learning d. Information search Answer: d. Information search What does the term “Cognitive Dissonance” refer to in the context of consumer behavior? a. The inconsistency between attitudes and behavior b. The discomfort or tension that arises when there is a discrepancy between an individual’s beliefs and actions c. The process of learning through rewards and punishments d. The stage in the decision-making process where alternatives are considered Answer: b. The discomfort or tension that arises when there is a discrepancy between an individual’s beliefs and actions Which factor refers to the enduring behaviors, attitudes, values, and beliefs that a consumer exhibits over time? a. Personality b. Perception c. Motivation d. Reference group Answer: a. Personality What is the term for a group that an individual wishes to join or emulate? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: a. Aspiration group In consumer behavior, what is the concept that suggests that individuals have a hierarchy of needs, and as one need is satisfied, another emerges in its place? a. Maslow’s Hierarchy of Needs b. Pavlovian Conditioning c. Skinnerian Learning d. Freudian Theory Answer: a. Maslow’s Hierarchy of Needs What is the term for the process through which individuals interpret information in a way that supports their preexisting beliefs and attitudes? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: d. Selective distortion Which factor involves the unique psychological characteristics that lead to consistent and lasting responses to the consumer’s environment? a. Culture b. Social class c. Personality d. Reference group Answer: c. Personality What does the term “Selective Retention” mean in the context of consumer behavior? a. The tendency to forget information that conflicts with existing beliefs b. The process of actively seeking and paying attention to information that confirms one’s beliefs c. The tendency to remember information that is neutral or unbiased d. The process of disregarding information that supports existing attitudes Answer: a. The tendency to forget information that conflicts with existing beliefs What is the term for the social standing of an individual or family, often measured by factors such as income, education, occupation, and lifestyle? a. Social class b. Culture c. Reference group d. Social status Answer: a. Social class In consumer behavior, what does the term “Subculture” refer to? a. A group with which an individual identifies but does not necessarily belong to b. A group characterized by similar attitudes, values, and lifestyles c. A group that individuals aspire to join d. A group that an individual currently belongs to Answer: b. A group characterized by similar attitudes, values, and lifestyles What is the term for a learned tendency to respond consistently toward a given object, brand, or entity? a. Motivation b. Perception c. Learning d. Attitude Answer: d. Attitude Which stage in the consumer decision-making process involves the actual purchase of the chosen product or service? a. Problem recognition b. Information search c. Purchase decision d. Evaluation of alternatives Answer: c. Purchase decision What does the term “Psychographics” refer to in the context of consumer behavior? a. The study of psychological processes underlying consumer behavior b. The analysis of lifestyles, values, and personality traits of consumers c. The examination of cultural influences on buying decisions d. The assessment of social class and reference group impacts on consumers Answer: b. The analysis of lifestyles, values, and personality traits of consumers In consumer behavior, what is the term for a group that an individual does not want to be associated with? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: b. Dissociative group What is the term for the set of values, norms, attitudes, and other meaningful symbols that shape human behavior and artifacts in a society? a. Social class b. Subculture c. Culture d. Reference group Answer: c. Culture Which type of consumer buying decision involves a high level of involvement and significant perceived differences between brands? a. Routine decision-making b. Limited decision-making c. Extensive decision-making d. Impulse buying Answer: c. Extensive decision-making What is the term for the process of dividing a market into distinct groups with similar needs, characteristics, or behavior? a. Market segmentation b. Target marketing c. Positioning d. Differentiation Answer: a. Market segmentation Which factor refers to the process through which a consumer remembers only information that supports their existing beliefs and attitudes? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective retention Answer: d. Selective retention What is the term for the process of dividing a larger market into smaller, homogeneous groups based on certain criteria? a. Market segmentation b. Target marketing c. Positioning d. Differentiation Answer: a. Market segmentation What does the term “Opinion Leader” mean in the context of consumer behavior? a. An individual who actively seeks information about products and services b. An individual who significantly influences others’ attitudes or behaviors c. An individual who is highly susceptible to advertising d. An individual who is resistant to new product information Answer: b. An individual who significantly influences others’ attitudes or behaviors Which factor represents an individual’s enduring evaluation of feelings about and behavioral tendencies toward an object or idea? a. Perception b. Motivation c. Learning d. Attitude Answer: d. Attitude In consumer behavior, what is the term for a short-lived, impulsive buying decision with little or no research or consideration? a. Routine decision-making b. Limited decision-making c. Extensive decision-making d. Impulse buying Answer: d. Impulse buying Which factor involves the process through which individuals interpret information in a way that supports their existing attitudes and beliefs? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: a. Selective exposure What does the term “Motivation” refer to in the context of consumer behavior? a. The process through which individuals interpret information in a way that supports their existing attitudes and beliefs b. The desire or drive that prompts an individual to take action c. The set of basic values, perceptions, wants, and behaviors learned by an individual d. The analysis of lifestyles, values, and personality traits of consumers Answer: b. The desire or drive that prompts an individual to take action In consumer behavior, what is the term for the process of actively seeking and paying attention to information that confirms one’s beliefs? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: a. Selective exposure What is the term for the process through which individuals organize and interpret sensory information into a meaningful picture of the world? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: c. Perceptual organization Which stage in the consumer decision-making process involves the gathering of information about products or services that can potentially solve a problem or fulfill a need? a. Problem recognition b. Information search c. Purchase decision d. Evaluation of alternatives Answer: b. Information search What is the term for the set of groups that a person believes they belong to or aspires to belong to? a. Social class b. Subculture c. Reference group d. Social status Answer: c. Reference group In consumer behavior, what is the term for a group to which an individual currently belongs? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: d. Primary group What does the term “Selective Distortion” mean in the context of consumer behavior? a. The tendency to seek information that supports existing beliefs b. The process of changing information to fit existing beliefs c. The tendency to forget information that conflicts with existing beliefs d. The process of organizing and interpreting sensory information Answer: b. The process of changing information to fit existing beliefs Which type of buying decision involves low involvement and little perceived difference between brands, often leading to habitual purchasing behavior? a. Routine decision-making b. Limited decision-making c. Extensive decision-making d. Impulse buying Answer: a. Routine decision-making What is the term for the process through which individuals remember information that is neutral or unbiased, while forgetting information that conflicts with existing beliefs? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective retention Answer: d. Selective retention In consumer behavior, what is the term for a group with which an individual identifies but does not necessarily belong to? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: a. Aspiration group Which factor involves the process through which a consumer actively avoids certain information that threatens their established beliefs? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: a. Selective exposure What is the term for the process through which individuals change information to fit existing beliefs? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: d. Selective distortion In consumer behavior, what is the term for a group characterized by similar attitudes, values, and lifestyles? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: c. Reference group What does the term “Aspiration Group” mean in the context of consumer behavior? a. A group to which an individual currently belongs b. A group characterized by similar attitudes, values, and lifestyles c. A group that an individual does not want to be associated with d. A group that an individual wishes to join or emulate Answer: d. A group that an individual wishes to join or emulate In consumer behavior, what is the term for a group formed for joint purchasing purposes, such as a family? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: d. Primary group What is the term for the process through which individuals actively avoid certain information that threatens their established beliefs? a. Selective exposure b. Subliminal perception c. Perceptual organization d. Selective distortion Answer: a. Selective exposure In consumer behavior, what is the term for a group that an individual does not want to be associated with? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: b. Dissociative group What is the term for a group characterized by strong social ties, emotional bonds, and frequent interaction, such as family and close friends? a. Aspiration group b. Dissociative group c. Reference group d. Primary group Answer: d. Primary group