Marketing and advocacy MCQs

What is the primary purpose of marketing?

A) To manage employee schedules
B) To understand and meet customer needs profitably
C) To conduct financial audits
D) To develop internal policies
Answer: B) To understand and meet customer needs profitably

Which of the following is a component of the marketing mix (4 Ps)?

A) People
B) Product
C) Process
D) Profit
Answer: B) Product

What does SWOT stand for in the context of marketing?

A) Strengths, Weaknesses, Opportunities, Threats
B) Sales, Work, Objectives, Targets
C) Systems, Workflow, Output, Tactics
D) Strategy, Work, Organization, Time
Answer: A) Strengths, Weaknesses, Opportunities, Threats

Which term refers to dividing a market into distinct groups of buyers with different needs or behaviors?

A) Market targeting
B) Market segmentation
C) Market positioning
D) Market penetration
Answer: B) Market segmentation

What is a brand?

A) A type of product
B) A unique name, term, design, or symbol that identifies a product or service
C) A pricing strategy
D) A distribution channel
Answer: B) A unique name, term, design, or symbol that identifies a product or service

Which type of marketing involves creating, sharing, and promoting content that attracts and engages a target audience?

A) Direct marketing
B) Content marketing
C) Guerrilla marketing
D) Relationship marketing
Answer: B) Content marketing

What is advocacy in the context of marketing?

A) Promoting a product through advertising
B) Supporting a cause or policy publicly
C) Managing social media accounts
D) Conducting market research
Answer: B) Supporting a cause or policy publicly

Which of the following best describes influencer marketing?

A) Using celebrities to endorse products
B) Engaging with key individuals who influence the opinions of your target audience
C) Running large-scale ad campaigns
D) Conducting door-to-door sales
Answer: B) Engaging with key individuals who influence the opinions of your target audience

What is the primary goal of customer relationship management (CRM)?

A) To reduce product costs
B) To build and maintain profitable customer relationships
C) To increase production efficiency
D) To manage employee performance
Answer: B) To build and maintain profitable customer relationships

What is a value proposition?

A) A financial plan for a business
B) A statement that summarizes why a consumer should buy a product or use a service
C) A description of a product’s features
D) A distribution strategy
Answer: B) A statement that summarizes why a consumer should buy a product or use a service

Which of the following is a type of digital marketing?

A) Direct mail
B) Television advertising
C) Social media marketing
D) Billboard advertising
Answer: C) Social media marketing

What is market research?

A) The process of gathering, analyzing, and interpreting information about a market
B) The production of goods
C) The financial auditing of a company
D) The distribution of products to retailers
Answer: A) The process of gathering, analyzing, and interpreting information about a market

Which of the following best describes guerrilla marketing?

A) Traditional advertising in print and broadcast media
B) Unconventional, low-cost marketing tactics to achieve maximum exposure
C) Marketing through government channels
D) Online marketing through social media
Answer: B) Unconventional, low-cost marketing tactics to achieve maximum exposure

In the context of marketing, what does the term “USP” stand for?

A) Universal Sales Plan
B) Unique Selling Proposition
C) Ultimate Service Package
D) Unified Strategic Policy
Answer: B) Unique Selling Proposition

What is the primary purpose of a marketing plan?

A) To set the company’s production schedule
B) To outline a strategy for promoting and selling products or services
C) To manage the company’s financial resources
D) To develop new products
Answer: B) To outline a strategy for promoting and selling products or services

Which of the following is a benefit of advocacy marketing?

A) It ensures higher profit margins
B) It leverages existing customers to promote the brand
C) It reduces production costs
D) It eliminates the need for a marketing team
Answer: B) It leverages existing customers to promote the brand

What does the term “target market” refer to?

A) The overall market in which a product is sold
B) A specific group of consumers at which a company aims its products and services
C) The production area of a company
D) The geographical area of a company’s operations
Answer: B) A specific group of consumers at which a company aims its products and services

Which type of marketing is focused on creating and nurturing long-term relationships with customers?

A) Transactional marketing
B) Relationship marketing
C) Mass marketing
D) Niche marketing
Answer: B) Relationship marketing

In advocacy, what is a ‘stakeholder’?

A) An employee of the company
B) Any individual or group affected by or having an interest in a cause or policy
C) A marketing manager
D) A financial investor in the company
Answer: B) Any individual or group affected by or having an interest in a cause or policy

What is the main purpose of a public relations (PR) campaign?

A) To increase production efficiency
B) To build and maintain a positive image of the company or organization
C) To conduct market research
D) To manage financial records
Answer: B) To build and maintain a positive image of the company or organization

Marketing and advocacy MCQs

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