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Marketing Management MCQs

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1. What is the core concept of marketing?





2. In the marketing mix (4 Ps), what does “Place” refer to?





3. Which of the following is a demographic variable commonly used in market segmentation?





4. What is the term for a unique set of associations consumers make with a brand?





5. Which stage in the product life cycle is characterized by a rapid increase in sales and competitors entering the market?





6. What is the purpose of a SWOT analysis in marketing?





7. Which pricing strategy involves setting a high initial price and then gradually lowering it over time?





8. What is the term for a group of individuals or organizations that have an interest in the company’s products, industry, or success?





9. Which promotional mix element involves non-personal communication transmitted through media such as TV, radio, and print?





10. What is the process of selecting and evaluating market segments to enter called?





11. In the context of marketing, what does “CRM” stand for?





12. What is the term for the set of all products and items a company offers for sale?





13. Which stage in the consumer decision-making process involves evaluating the options available and selecting the best one?





14. What is the term for the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities?





15. In marketing, what is the term for a specific, measurable, achievable, relevant, and time-bound objective?





16. Which type of market segmentation is based on factors such as lifestyle, values, and personality traits?





17. What is the term for a group of products that are closely related because they satisfy similar needs or fall within a similar price range?





18. In marketing, what is the term for a company’s overall ability to deliver superior value compared to competitors?





19. Which stage in the product life cycle is characterized by a decline in sales and profits?





20. What is the term for a pricing strategy where a low initial price is set to quickly gain market share?





21. What is the term for a set of interdependent organizations involved in making a product available to consumers?





22. Which stage in the product life cycle requires heavy promotion to create awareness and has slow sales growth?





23. In marketing, what is the process of dividing a market into distinct buyer groups called?





24. What is the term for designing and producing the container or wrapper of a product?





25. In marketing, what does “USP” stand for?





26. Which pricing strategy sets price based on production cost plus a fixed profit margin?





27. What is the term for a statement that communicates a brand’s unique value to consumers?





28. In marketing, what does the term “AIDA” stand for?





29. Which promotional mix element encourages immediate purchase through incentives?





30. What is the term for the group of customers a company targets with its marketing efforts?





Library Sciences MCQs

  1. History and principles of librarianship
  2. Ethical and legal issues in librarianship
  3. Role of libraries in society
  4. Information Organization and Retrieval
  5. Cataloging and classification (e.g., Dewey Decimal System, Library of Congress Classification)
  6. Metadata standards
  7. Indexing and abstracting
  8. Information retrieval systems
  9. Collection Development and Management
  10. Selection and acquisition of materials
  11. Collection policies
  12. Digital collections
  13. Preservation and conservation of materials
  14. Information Technology in Libraries
  15. Integrated library systems (ILS)
  16. Digital libraries and repositories
  17. Library automation
  18. Emerging technologies (e.g., AI, blockchain)
  19. Reference interview techniques
  20. Online reference services
  21. Information literacy instruction
  22. User education and outreach
  23. Research Methods in Library and Information Science
  24. Reference and Information Services
  25. Quantitative and qualitative research methods
  26. Data analysis and statistics
  27. Evaluation of library services and programs
  28. Management and Leadership in Libraries
  29. Strategic planning
  30. Human resource management
  31. Financial management and budgeting
  32. Marketing and advocacy
  33. Archival Studies
  34. Digital curation
  35. Archival preservation
  36. Special Libraries and Information Centers
  37. Corporate libraries
  38. Medical libraries
  39. Law libraries
  40. School libraries
  41. Public Libraries
  42. Community needs assessment
  43. Program development for different demographics
  44. Public relations and community engagement
  45. Academic Libraries
  46. Information literacy programs
  47. Scholarly communication
  48. Institutional repositories
  49. Research data management
  50. Children’s and Young Adult Services
  51. Children’s literature
  52. Programming for youth
  53. Literacy development
  54. Educational technologies
  55. Library Advocacy and Policy
  56. Library legislation and policy
  57. Intellectual freedom
  58. Copyright and intellectual property issues
  59. Information policy
  60. Digital Libraries
  61. Digital library design and architecture
  62. Digital preservation
  63. User experience (UX) design
  64. Digital rights management
  65. Knowledge Manageme
  66. Knowledge sharing and dissemination
  67. Organizational learning
  68. Communities of practice
  69. Knowledge management systems

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